Monday, February 06, 2006

Hold on to your socks! AOL Plan to charge businesses for e-mail triggers outcry

Plan to charge businesses for e-mail triggers outcry
Report: Marketers say AOL's effort to certify messages and reduce spam amounts to e-mail taxation.

NEW YORK ( - America Online's plan to start charging businesses to send commercial e-mail messages is creating an uproar among some marketers, according to a published report.

According to the newspaper, AOL is teaming up with technology firm Goodmail Systems to offer a certified e-mail system in a bid to reduce spam.

The optional plan, which is set to start in several weeks, is meant to ensure that messages that might normally be blocked due to the images or Web links they contain get past security defenses and reach AOL's subscribers, the report said. 

Some marketers argue AOL's certified e-mail system, which would charge advertisers $2 to $3 per 1,000 messages, is a form of e-mail taxation, USA Today said.

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